Interactive Logo Algorithimic Artists have been around for sometime now, but this is the first bit of algorithimic corporate art I’ve come across – Uk based design group, Tomato, developed an interactive logotype system for Sony that allows its customers to affect their brand ID. Participants get to input a word into a sytem via an interactive kiosk (They have discontinued this) or the internet. The word is then transformed into a 1.5 second 3D animation that is attached on to the end of Sony TV spots in Japan. Each advertisement is thus unique and contains something unpredictable and unplanned, although I’m not sure how the different motions, behaviours work out. related links Sony: Connected Identity Tomato.
© 2004 Grégory
